The article discusses how top hotels and restaurants are adopting sustainable water solutions to reduce environmental impact and improve profitability. Companies like Nordaq, Be WTR, Castalie, Purezza, and ITC Hotels are leading this shift by using on-site purified and bottled water systems, minimizing transportation and single-use plastics.
- Nordaq serves over 140 Michelin-starred restaurants and 700 luxury establishments globally. Its reusable, locally bottled water eliminates the need for imported glass or plastic bottles, significantly cutting transportation-related carbon emissions.
- Similar initiatives by Be WTR and Castalie operate in numerous hotels worldwide, focusing on reducing their water’s carbon footprint by bottling near points of consumption.
- ITC Hotels in India has developed a “zero-mile” water brand called SunyaAqua, which avoids transportation entirely.
- These systems are not only eco-friendly but also economically beneficial. For instance, Nordaq’s water costs as little as 11–21 cents to produce but can be sold at much higher prices, generating significant profits for hospitality providers.
The move aligns with global efforts to reduce waste, as highlighted by Nordaq’s claim of saving 5.7 billion plastic bottles from use. These innovations are reshaping how water is served in luxury settings, prioritizing sustainability while maintaining profitability.
